What's the most popular makeup brand?

There are so many makeup brands on the market—not to mention so many new ones launching daily—that it can make even the most experienced beauty editor’s head spin. The upshot is that there are more products and formulations available than ever before; no matter what type of makeup you’re looking for, there’s a brand out beauty cosmetics there that has it, we promise. To make the search somewhat easier for you, we rounded up a handful of the best makeup brands we’ve ever come across, from OG classics to impressive newbies.